Conservative Drinkers and the Call for a Jack Daniel’s Boycott

Conservative Drinkers and the Call for a Jack Daniel's Boycott


Conservative drinkers have recently sparked a new controversy by calling for a boycott of Jack Daniel’s, one of the most popular whiskey brands in the United States. The reason behind this uproar is a resurfaced Pride Month-timed campaign that took place nearly two years ago. In this article, we will delve into the details of the campaign, the response from displeased drinkers, and Jack Daniel’s stance on the matter.

The Drag Queen Summer Glamp Campaign

In June 2021, Jack Daniel’s launched a video series called “Drag Queen Summer Glamp.” The series featured three former contestants from the renowned reality competition “RuPaul’s Drag Race” – BeBe Zahara Benet, Trinity the Tuck, and Manila Luzon. The videos were shot on the grounds of Jack Daniel’s distillery in Lynchburg, Tennessee. Throughout the series, the drag queens competed in challenges and shared witty one-liners while enjoying Tennessee Fire whiskey.

The backlash from Conservative Drinkers

The Pride-themed campaign did not sit well with a segment of conservative drinkers, who took to Twitter to voice their protest. Country musician Travis Tritt, among others, expressed their disapproval by sharing a photo from the drag queen campaign and stating that “drinkers should take note.” This social media response gained traction and sparked a heated debate about the appropriateness of such marketing initiatives.

The Bud Light Partnership Controversy

The Jack Daniel’s boycott is not an isolated incident. Recently, Bud Light’s partnership with trans activist and TikTok creator Dylan Mulvaney also caused a stir among right-wing circles. In response to the controversy, Travis Tritt tweeted that he would remove Anheuser-Busch products from his tour hospitality riders. However, some musicians showed support for the brand, with Noodles, the guitarist of punk band The Offspring, stating that he would include Bud Light and other spirits on the group’s event rider.

Jack Daniel’s Response and Commitment

In a statement to Newsweek, Jack Daniel’s addressed the controversy surrounding its Pride campaign. The whiskey brand explained that its spirits are “made with everyone in mind, including the LGBTQ+ community.” Jack Daniel’s emphasized its commitment to championing individuality and living life boldly on one’s own terms. The brand further highlighted its dedication to supporting the LGBTQ+ community year-round through media representation, promoting diversity and inclusivity in its business practices, as well as through partnerships and donations to GLAAD.

The Popularity of Jack Daniel’s

Despite the backlash, Jack Daniel’s remains one of the best-selling spirit brands in the United States. Its Tennessee distillery attracts an impressive 300,000 visitors each year. In recognition of its impact, Jack Daniel’s received the title of “Most Patriotic Spirit Brand in America” in 2021. This popularity showcases the brand’s ability to resonate with a wide range of consumers, regardless of their stance on social issues.


The controversy surrounding Jack Daniel’s Pride campaign has brought to light the ongoing debate between conservative drinkers and progressive marketing strategies. While the boycott initiated by displeased consumers highlights their opposition to such initiatives, Jack Daniel’s remains steadfast in its commitment to inclusivity and supporting the LGBTQ+ community. As the whiskey brand continues to navigate this controversy, it remains to be seen how the public will respond and whether the boycott will have a significant impact on its sales and reputation.

FAQs (Frequently Asked Questions)

  1. Q: What was the purpose of Jack Daniel’s “Drag Queen Summer Glamp” campaign?
    • A: The campaign aimed to celebrate Pride Month and promote Tennessee Fire whiskey by featuring former contestants from “RuPaul’s Drag Race.”
  2. Q: Why did conservative drinkers call for a boycott of Jack Daniel’s?
    • A: Conservative drinkers opposed the campaign’s association with drag queens and expressed their disapproval of the brand’s support for the LGBTQ+ community.
  3. Q: How did Jack Daniel’s response to the backlash?
    • A: Jack Daniel’s stated that its spirits are inclusive and celebrate individuality. The brand highlighted its commitment to supporting the LGBTQ+ community through various initiatives.
  4. Q: Did other brands face similar controversies?
    • A: Yes, Bud Light faced a similar backlash over a partnership with trans activist Dylan Mulvaney, leading to debates and calls for boycotts from conservative circles.
  5. Q: Is Jack Daniel’s boycott affecting the brand’s popularity?
    • A: It is too early to determine the long-term impact. Jack Daniel’s remains a popular spirit brand, but the boycott could potentially influence consumer perceptions and sales.
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